7,000+ apps on the AppExchange.

Most are ignored. The story is the difference…

Salesforce isn’t ignoring you.
You’re just telling the wrong story.

What The Sales Cycle does for Salesforce ISVs

We help you build a co-sell motion that fits how Salesforce actually sells — a program built by Salesforce Alums.

Your New Narrative Starts Here

  • Craft a partner-facing story that resonates with AEs, RVPs, and AVPs

  • Build a Salesforce-native deck that sells your solution like it’s theirs

  • Deliver a GTM playbook that drives pipeline—not just awareness

Get Inside the Salesforce Motion

  • Align messaging to the Salesforce bag and multi-cloud priorities

  • Earn buy-in from SI partners and cross-functional Salesforce teams

  • Launch industry enablement and partner awareness campaigns that move

Be Seen. Be Sold. Be Invited.

  • Plan and execute strategic Salesforce events:

    • World Tours

    • Connections

    • Dreamforce

We’ve been in the Salesforce seat.
You’re not in the deal because your story doesn’t belong there, yet.

Co-selling starts with clarity and a story worth telling inside Salesforce. Salesforce doesn’t need more partners. They need partners who help them sell. This is about unlocking the value of having multiple Salesforce teams going to market with you.

After only a few weeks, The Sales Cycle team helped us rethink our positioning and messaging into something more compelling and unique. Their support and guidance then helped accelerate our partnership and business development efforts 10x faster than we could have done on our own. The Sales Cycle has made a long-term impact on ketteQ in just a short time. We look forward to expanding our work together and highly recommend them to other software companies looking for a jump-start to their growth strategy.

—Mike Landry, CEO, ketteQ

“

Why Most ISVs Struggle to Gain Traction

Do you know which cross-functional Salesforce teams are influencing your ICP accounts right now?

Does Salesforce understand how your product solves real, high-stakes industry problems?

Are Solution Implementers (SIs) helping you drive qualified pipeline?

Have you identified how Agentforce can be integrated?

Your combined efforts and talents created the event today.  I know it wouldn’t have happened without each of you.  Thank you.  Words cannot describe how grateful I am for the opportunity you created for us.

—Kevin Rall, Co-Founder, borrowedtyme

“

Better Outcomes

Shape the Deal, Don’t Just Join It

You’re not just in the deal—you’re influencing and driving its direction

Accelerate, Don’t Add Friction

AEs engage with you because you enable multi-cloud selling seamlessly.

From Vendor to Trusted Partner

Your role evolves from seller to strategic co-sell partner.

Be the Reason, Salesforce Brings It In

You’re not waiting to be pulled in—you’re driving the opportunity forward.

Ready to tell your story?