I come from a big family of storytellers and usually, the person with the best story got the most attention. It’s how you become memorable. That foundation shaped my 20-year career in tech sales. I helped grow a $50 million business to $125 million, led a team of 35 across Financial Services, Manufacturing, and High Tech.

I learned that selling isn’t about the product. It’s about the story.

By 2023, after years in the big company grind, I saw a hard truth: the way we sell, pitch, and tell our stories is broken. Post-pandemic companies have leaned too far on virtual training, a remote work hangover lingers in every presentation & pitch.

So I took a bet on myself and launched TheSalesCycle. What began as a mission to help 2,000 laid-off tech sellers upskill and treat their job hunt like a sales cycle quickly grew - evolving into a focus on one key question: How do you tell your story?

Startups, founders, and revenue leaders all faced the same gap: great product, vision, and funding but no compelling story.

Now, I help startups launch their companies. We help them tell better stories across selling, ROI, and fundraising.

Because you don’t win by listing features, you win by telling a story that makes people believe.

This is what I do. This is how I help founders.

🚀 Let’s build something worth believing in..